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 Where to Play

Customer insight

 

Design, fieldwork and analysis of custom primary B2C and B2B research to give you deep data driven insights on your customers' behaviour, needs and future plans; including WhiteBridge's expert views on why users act the way they do
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Market assessment

 

Custom research, sizing and forecasting the scale of your opportunity in expertly defined CMT markets; analysis of the complex value web of market partnerships; and advice on where to play tailored to your unique strategy and positioning

Vendor analysis

Bespoke analysis of your vendor or competitor technology and business strategies, operations, product portfolio and financial performance; including an expert so what viewimplications of critical vendor insights to you as a client

How to Win

Product positioning

 

Independent outside-in assessment of the critical  mix of features and benefits in your and your competitors' CMT products and services, with a tailored expert advice on how to (re)design your value proposition
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Strategic marketing

 

Tailored strategic marketing program of thought leadership content that can make a powerful impact on your external stakeholders, showcase the depth of your market understanding, and enhance your brand

Sales enablement

 

Insight-led account battle cards, accelerating challenger sales enablement, tailored to different technology and business buyer journeys and account segmentation that can accelerate your B2B sales momentum
 

How to Execute

Price optimisation

 

Benchmark your B2B pricing and model your price elasticity of demand to optimise your revenue growth and market share
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Investment support

Independent commercial and operational due diligence of CMT investments including expert financial analysis and testing of growth and valuation assumptions

 

Interim resourcing

 

Fill your short-term resourcing gaps with a WhiteBridge expert associate contracted on a time and materials (T&M) basis. Our affiliate network of associates includes strategy, technology, marketing and product management experts